Jac and I want you all to know that we are just overwhelmed by your caring…… Overwhelmed. My anniversary dates are: Wednesday, May 12th, 6-7am, 1-3pm and 7-8pm. We love you all………….Louis
This week, QVC designer Louis Dell'Olio posted on his blog that QVC was rather unceremoniously dropping his popular Linea fashion line after carrying it for a decade.
In his always personable way, he addresses the post to the fan who asked the direct question: Dear Alita ...
I said in my blog that my 10 year, May anniversary show will be my “LAST big show”…..I actually meant for Spring, since that was the season I was discussing. However, since you have asked me a direct question, I feel obligated to give you an honest and direct answer. As of this writing, QVC has informed me that there are no new Linea products or reorders planned for Fall 2010. It saddens me to tell you this, but I will never lie to my loyal customers whom I consider my friends.
I will continue to connect with all of you and keep you informed of my upcoming shows. I can’t believe I have completed 10 very successful years on QVC. During this time it has been my extreme pleasure to get to know all of you……….with much LOVE……..Louis
Since the announcement, his loyal "Linea Ladies," who regularly correspond with him through his blog, are up-in-arms. But instead of just stewing in their anger over the injustice of it all, they are taking action. The outrage that was burning up the QVC message boards has turned into an organized effort to call and email anyone in QVC management whose contact information they can dig up. They have also started an @LineaLadies Twitter group. I can only assume that a grassroots Facebook campaign is right around the bend.
Many of Louis' fans contacted me wanting to express their outrage at QVC for dumping their favorite designer. So I asked them what was it about Louis and his Linea collection that was driving them to go to such lengths to keep him at QVC.
Of course, it goes without saying that they love the clothes. While they adore Louis' classic designs, they also love and respect the man himself. They feel that he's a true gentleman who knows how to properly dress a lady for any occasion and will take the time to teach you how to do it yourself. And he listens ... a hard quality to find in any man!
He has a quality line at exceptionally reasonable prices. It sounds trite, but its true. His styles are more timeless. They are not hokey. I'm retired and live in jeans. But one can't always dress casually, Louis fills the bill when I must dress up. I guess you would say his wardrobe is more suited to professionals and the office, with a little tailored casual thrown in. He comes across very well on air, a true gentleman that appears to adore his wife, who also models his line right along with the QVC models. She worked for the big fashion houses back in the day.And the Linea Ladies, who have loyally supported QVC with their money for ten years, have some words of advice for the company:
The direction that QVC is headed appears to be trying to attract a younger audience. However, I don't see why doing this has to be done at the expense of Linea. I would think that QVC would want to attract as broad of an audience as possible and offer a broad variety of products to attract a spectrum of viewers/buyers. And, I don't understand this total fascination with Isaac Mizrahi. I'm sure that he has appeal to some customers, but it seems that QVC is staking their entire future on him. It does not seem wise to put all the QVC eggs in one basket. More and more of the offerings on QVC are items that can be easily found at other outlets. I would think QVC would want to focus on things that make it unique, not what someone can purchase at any Wal-Mart or Kohls for the same - or probably less - without the added expense and hassle of shipping fees.Or as one Linea Lady succinctly put it:
Nothing against Isaac Mizrahi, but there's no way I'm going to buy & wear a plaid mini-skirt!!Part of the grassroots effort is to hit QVC in the place that hurts them the deepest--the pocketbook. They are all pledging to no longer purchase anything from QVC (with the exception of Louis' big tenth anniversary show next month, of course!)
If QVC can't make it work with Louis, then I will no longer purchase anything from them. It won't be that hard, as items comparable to all of their other lines, except for Linea, can easily be found at other vendors.
I'm tired of companies telling me what I want. Aren't companies supposed to serve the customer? I'm making my voice heard.
Louis Dell'Olio has never been afraid to speak his mind. Queen Bea covered the big feud with ShopNBC designer Pam McCoy over some "copycat" jackets. Read all about it here.
He also quit blogging on the QVC website and started up his own blog in order to have the freedom to truthfully answer questions--starting with why he really wasn't bringing out his designs in tall and petite sizes as so many people had requested.
I understand how hard it is for petites to find clothes to fit them properly. When I was designing at Anne Klein, we had a separate petite division. However, QVC, makes the decision about what is ordered in a petite and what isn’t. I have absolutely NO SAY in the matter. I have been with QVC for ten years [this May] and QVC has only ordered one pant one time in petite and tall sizes…..so, I truly think it is highly unlikely that they will be ordering anything from me in a petite in the future. I am terribly sorry about this situation…..again, there is really nothing I can do.
dineyj….you are an inspiration! I am so happy you received a great prognosis!!! Your attitude and outlook is terrific….I couldn’t agree with you more…live and be happy today…the past is over….forget it and who knows what tomorrow will bring….it’s a lesson for all of us…be well ad God bless!
Okay, the QVC news. As many of you know they have instituted many new formats. I tried to blog on the “Designer” site, but it wouldn’t go through. I have been advised that from now on I have to submit my blog to them and they would gladly post it. I have decided that is not the way I want to go….so from now on I will only be posting here…on my own site….it will be easier and quicker for all of us. I check it every day, so you can always reach me. I truly enjoy our conversations….I guess I’m a people person! I hope this doesn’t inconvenience you in any way. I look forward to hearing from you after you get your new things. Hope to “see” you tomorrow at 1:00pm for the “Special Occasion” show. I can’t believe we have to drive down there again!
With much love and appreciation….Louis