Tuesday, February 24, 2009
QVC decided to no longer give garment measurements on air. Oh well. You didn't want your clothes to fit anyway, right?
According to Dan McDermott on the QVC's "At Your Service" blog. they decided to quit giving garment measurements because the most frequently stated reason for an apparel return was "the fit." QVC believes that using only the body dimensions sizing chart will help customers more accurately choose the correct size.
I do understand where they're coming from. Any woman who has gone clothing shopping even one time knows that you can't go by size on the label. Every designer and manufacturer has their own idea of what a size 8 is. Then you have to toss in vanity sizing, non-number sizing that lumps groups of sizes together (S/M/L), body type (you know, apple, pear, hourglass), style, fabrication, and how you prefer your clothes to fit, how big your butt looks in it, how well it hides your stomach ... well, needless to say, getting the right fit is more akin to alchemy than science.
QVC claims that all their vendors will adhere to their new sizing chart. But come on! We all know that's not ever gonna happen. The issue is far too complex.
I will use myself as a prime example. I'm usually a 12/14 and I'm short ... ahem ... I mean I'm petite. However, I am also a pear (big badonkadonk, little waist). Different sizes, designers, materials, styles all fit me differently. Some just plain do not work no matter what size I try. In QVC's chart I would be either a medium (12) or a large (14). And guess what? I won't know how to determine which one to order because they won't give me any garment specifications.
In theory, the body measurement sizing chart is a great idea. All clothing lines in every store should be so simple. But women's bodies are not simple. And a woman's perception about her body is more complicated still.
The intricacies of the national budget ain't got nothin' on trying to find a decent fitting pair of jeans!