Friday, February 6, 2009
Andrew Lessman is always touted as HSN's biggest-selling vendor. So I guess it would be safe to assume that Andrew has a little pull in the company. That's why this whole Sensa blowup is so strange.
Why would HSN risk ticking off their biggest moneymaker? And why is Lessman so upset about Sensa anyway?
Word on the street is that Andrew can be a bit ... ummm ... difficult to work with and fancies himself to truly be the King of Vitamins and Lord of Supplements. Apparently he took the addition of Sensa to the HSN family as a personal attack on his high standards and ethics.
Should HSN have asked his permission first or something? I don't know.
This just doesn't make sense to me. Every retailer--not just home shopping channels--sells competing products in the same category. Does Pepsi endorse Coke because they're both sold together ... well, pretty much everywhere? I don't think that Jennifer Flavin-Stallone of SSC is endorsing Wei East or that Emeril is endorsing Todd English ... or Wolfgang Puck ... or Gordan Ramsay ... or, well, you get the point.
Every product lives or dies by its own merits and marketing. Andrew has a huge following who trust him and his products. He has, I believe, the highest percentage of re-orders at HSN. That should speak for itself. Sensa's existence on HSN doesn't devalue that.
Now, y'all know I love Andrew and he's still my boyfriend. We might just need a little relationship counseling is all.