Friday, February 6, 2009

Andrew the Diva?

Andrew Lessman is always touted as HSN's biggest-selling vendor. So I guess it would be safe to assume that Andrew has a little pull in the company. That's why this whole Sensa blowup is so strange.

Why would HSN risk ticking off their biggest moneymaker? And why is Lessman so upset about Sensa anyway?

Word on the street is that Andrew can be a bit ... ummm ... difficult to work with and fancies himself to truly be the King of Vitamins and Lord of Supplements. Apparently he took the addition of Sensa to the HSN family as a personal attack on his high standards and ethics.

Should HSN have asked his permission first or something? I don't know.

This just doesn't make sense to me. Every retailer--not just home shopping channels--sells competing products in the same category. Does Pepsi endorse Coke because they're both sold together ... well, pretty much everywhere? I don't think that Jennifer Flavin-Stallone of SSC is endorsing Wei East or that Emeril is endorsing Todd English ... or Wolfgang Puck ... or Gordan Ramsay ... or, well, you get the point.

Every product lives or dies by its own merits and marketing. Andrew has a huge following who trust him and his products. He has, I believe, the highest percentage of re-orders at HSN. That should speak for itself. Sensa's existence on HSN doesn't devalue that.

Now, y'all know I love Andrew and he's still my boyfriend. We might just need a little relationship counseling is all.


  1. Maybe it's corporate espionage & Sensa stole an idea he was developing, who knows? There's more to the story that we're not getting. I hate that - just getting the tip of the iceberg! But i love this blog & all QB's illustrious descriptions such as "Honeyshed... "the hyperactive lovechild of QVC and My Space who's being raised by a bunch of narcissistic MTV rejects." Where else can we get the real deal? It's so much fun here!

  2. Does anyone know why Andrew Lessman left QVC? Thanks.
    (it was some years ago...)


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