Did you catch long-time host Jane Treacy on the QVC homepage today modeling the TSV ring? Did you notice when another host, Carolyn Gracie, was also modeling the TSV on the homepage recently?
And did you also happen to catch Meredith Laurence's new show the other night, Blue Jean Chef?
Seems as though QVC wants to move in a new direction where there aren't many distinctions with the on-air personalities. Program hosts are models, vendors and product specialists are hosts ... whatever works.
Meredith has been working as a product expert for Technique cookware, which I believe is owned by QVC. She's always worked alongside a host--usually Bob--but took the plunge with her own new show. I watched part of it. And while she seemed nervous and a little uneasy with the additional host duties, she did a good job--informative and entertaining with a soft sell. I think she just needs a little more time to settle in to the job.
(BTW, be sure to check out Meredith's website here for some more of her recipes.)
QVC also seems to be placing more of an emphasis on host-themed shows in general, like Get Fit with Rick, My Time with Mary Beth, Antonella's Italian Kitchen, and You're Home with Jill. Of course, the problem with all of these new shows is that they are showing the same tired old products. That also leads me to believe that none of these hosts have much of a say as to what products they showcase as their "favorites" in these new programs.
Anyway, I have to wonder where this is all headed or if they are just testing the waters a bit.