Friday, October 10, 2008
So let's just say that maybe you've had a baby or two and maybe you've gained and lost little weight over the years ... or maybe gravity is just working its merciless magic. Whatever the reason, if you have to untuck your boobs from your waistband, roll 'em up, and stuff them in a sturdy, straight jacket excuse for a bra, you know the road to perky bazoombas is hazardous.
Supportive bras are ugly, the straps dig into your shoulders, you get hot, sweaty, and uncomfortable. So how can we comfortably hoist up the girls without looking like an old school marm?
Kathy Baker thinks she has the answer. And her story showcases the best of home shopping.
Here's her story from the Orlando Sentinel:
Five years ago, [Kathy] Baker shared your problem. Then she figured out a solution. She calls it the Bralief Bra Clip. Here's her story:"My breasts were too heavy. I was a J cup," says Baker, 36, a former computer engineer. "To get some lift, I was using string and safety pins to hold my bra straps together in the back. Then I woke up one morning with this idea. I could see it clearly in my mind's eye. It made so much sense."What she envisioned was a strong, adjustable, elastic clasp that could be used to pull the bra straps together in the back, which raised the cups in front.
She scoured fabric shops for the right elastic and designed her own plastic clasp. Then, in 2004, she hit the trade shows."The response was overwhelming," she says.She opened her first plant in Fort Lauderdale in January 2005, and a second one in Kissimmee in July this year. She has three full-time employees and hires extras during crunch times."I've been on QVC three times, and we sold out each time," she says.The original purpose of the Bralief was to lift the breasts of full-figured women, she says. "But by default, it also keeps the straps from falling off the shoulders, so it works for all women."The bra clip sells for $9.95. It can be ordered at bralief.com or by calling 1-866-428-5150. And by the end of the month, it should be in some local stores.
Home shopping can take a smart lady with a great idea and turn her into a successful entrepreneur by giving her a chance to talk directly to her customers. This is where home shopping gets it right.