Women have always had a rather complicated relationship with their hair--we will cut it, burn it, and attack with an array of advanced chemical concoctions all in a futile effort to simply get our hair to cooperate a little.
Frizz, for many, is enemy number one.
If you have frizzy hair, you know that no matter how much product you glop on or how long you flat iron your hair, the frizz will always win out in the end.
QVC is launching a new anti-frizz product that has been in the making for over 30 years: No Frizz by Living Proof, which won the Allure magazine "beauty breakthrough" of 2008.
Right now, anti-frizz products work using silicone; however, silicone "doesn’t prevent humidity from entering the hair shaft, and it doesn’t reduce the surface friction on hair. Rather, silicone works by weighing down hair with oil, ultimately allowing humidity to penetrate, leaving it limp and greasy.
This sounds very promising and I can't wait to read the reviews!
You can catch No Frizz on the Q Sunday, October 12th.
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