HSN Launching New Shopping Channel HSN2

Because we all need an extra helping of home shopping pie, HSN is launching HSN2.

HSN2 will be another 24-hour shopping channel offering "a curated assortment of encore airings of HSN's must-see shows, products, brands and personalities." Does this just mean re-runs? Like a bunch of You Tube videos cobbled together?

According to HSN:

For the first several months, the channel will focus on feedback from HSN2 viewers and customers and respond accordingly.

Programming for the new channel, which will be either complementary or counter to the programming on HSN, will be developed in unique and different ways to excite customers. The channel will also serve as a platform to test different ideas and develop new business opportunities for the company.

So basically they're gonna throw a bunch of spaghetti noodles on the wall and see what sticks. Perhaps they should try to offer something different that customers wouldn't expect to find on a home shopping channel--unique items from up-and-coming designers. Obviously they wouldn't want to waste HSN air time on unknowns (dollars per minute, y'all!), but they could certainly afford to take some risks on their little sister channel. Why not? There's already some smaller boutique-style home shopping networks like EmVee TV and Indie Shop nipping at their heels.

QVC tried this with The Fashion Channel and with Q2 with less-than-stellar results. And didn't HSN try this already with the "Television Shopping Mall?" What is going to make HSN2 different than all the other spin-off flops?



HSN2 will premiere on August 1 on DISH Network