Thursday, May 8, 2014

Lisa Robertson Wiggles and Jiggles

Well butter my butt and call me a biscuit! The other night on PM Style, Lisa Robertson finally let down her guard and let loose, breaking it down with the infamous Women With Control "No More Wiggle, No More Jiggle" dance! Haters be damned!

So what exactly is the story behind the "No More Wiggle, No More Jiggle" dance? How did this home shopping rump shaking thing get started in the first place?

Now this has absolutely nothing to do with nothing, but Renée’s ethnicity is so interesting and diverse, I just have throw it in here. She is a combination of Ethiopian, Scottish, Native American, and German decent. Her mother is Jewish, but she went to Catholic theology school. And she’s a Canadian to boot! She is a one woman United Colors of Benetton ad.

After deciding against theology school, Renee attended the Fashion Institute NY, worked as a fit model, and then moved into fashion sales. Eventually, she worked for a company that sold private label clothing to QVC. (On a side note ... Could Renee be the woman behind the mysterious Jessica Holbrook line? Who is Jessica Holbrook, exactly?) While working behind the scenes at the Q, Renee met Bob Johnsonwhich you will probably remember  from the old Mojave Magic makeup linewho encouraged her to go out on her own. So in 2001, her company Two Chicks in the Backroom was born.

Renee brought the Slinky fabric to QVC, but they were forced to change the name when Horizon Mills (who was working with HSN at the time) sued. Slinky can still be found on HSN today, always and forever with that ridiculous little registered trademark sign beside the name. Renee came up with the name Citiknits, which QVC promptly trademarked, and for the first time she started working in front of the camera. Renee eventually left Citiknits, which is currently dying a slow, painful death at the Q, and started Attitudes by Renee and later added Women With Control. The main difference, of course, is that she owns those names, not QVC.

One fateful night during a Women With Control presentation, QVC model, Jacqui Thompson, uttered those famous words for the first time, “no more wiggle, no more jiggle,” and Renee immediately had them trademarked. The rest, as they say, is history.

Sometimes cringe-worthy, sometimes funny, but always pure home shopping cheesiness... take it away girls...


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