HSN has been doing this Faces of Beautiful You thing, which is a cutsie show about some college girls who use HSN products to solve all their problems. Just wave the magical mascara wand and your blind date will be perfect!
It appears HSN is trying to use these webisodes to capitalize on the social networking sites, since each characters has her own fake MySpace page, fake Facebook page, fake blog, and even fake Twitter too. But they’re gonna have to come up with something cooler than “if he’s a hottie, show some shoulder!” if they want any traction.
Unless these girls are planning on hanging some Huggable Hangers off their nipple rings or camouflaging that tattoo they got after a night of shooters by using Lauren Hutton's face disc, I just don't think that Gen Y kids are gonna care about Hallie, Smith, and Nicki.