So I've been slacking on the blog over the Thanksgiving holiday and my inbox overfloweth. This is going to be the biggest info-dump post ever. I just have to clear out some clutter! I can't take it anymore!
Kathy McGuire, inventor of My Little Weatherbuddy, got to meet Joan Rivers backstage at the Q after their 22nd Birthday Holiday Party. Kathy said Joan was "so nice and gorgeous" and that she had a great first experience on QVC, "I couldn't of had a better time in Disney world." I'm so jealous! I love Joan!
Finally! Someone is listening to me! I have nagging ad nauseum about high shipping costs and finally the-powers-that-be cleaned the wax outta their ears and listened. According to this Wall Street Journal article, it’s been all about the free shipping this holiday season.
Say bye-bye to bling-bling, electronics is now the Q’s most popular business (I wonder if this could this have anything to do with King George coming from Dell?) There's just one little problem with this: unlike jewelry, electronics has a very low profit margin.
Here's a warning that some of the coins sold on the home shopping channels might not be uncirculated as they claim. Basically this boils down to just buying what you love for fun and not buying because of some perceived future value. The best advice on the topic can be found on Steve Bryant's website (former QVC host). And while your there, take a quick listen to his song parodies (FYI--some are NSFW).
When the markets tanked last Monday (not to be confused with all the other days that it tanked), HSN dropped 24 percent to $2.84. That's in one day, folks. Wow.
Carol Alt is bringing her RAW beauty products to HSN and they are raw for real, y'all—as in not cooked. I knew about the raw eating trend, but I didn’t know that it extended into other non-edible products too. I could never do that whole raw eating thing since I (usually) love to cook! That would just suck too much joy out of my life. Oh well, to each her own.
Apparently iPhone is greedy enough to lower themselves to Walmart, but still too good for the Q. I guess you gotta draw the line somewhere, right?
This is a great article about not confusing home shopping hosts with real friends--even if they are nice people. Hosts are just doing their job by selling you stuff in an entertaining and friendly manner. And I really wish that the Q would stop all their talk about the big, happy QVC family--especially since they're canning hundreds of their beloved family members.
Here's a good write up for JTV’s watch website, which is much better than the regular Jewelry Television site--great pictures and easy navigation. I thought I'd post this since there hasn't been much good news coming out of JTV recently. Gotta take what you can get.
Mindy Grossman, CEO of HSN, was named number 28 on the 2008 Top 50 Most Powerful Women in Cable list. Why? Because HSN “has posted revenue growth during a time when most retailers have been challenged. Her reputation in the retail industry combined with her vision of HSN as a new retail frontier have made HSN a top choice for brands and strategic partners who had previously been averse to TV retailing, including Condé Nast, Sephora, Nate Berkus and Coty Inc. Her strategy of combining lifestyle entertainment and commerce has had an impact on the retail industry as well as on other media.” Forget King George over at the Q—all hail Queen Mindy!
This article details how Internet sales are becoming a bigger chunk of total home shopping sales. Personally, I never call to order anything. I am exclusively an online kind of a girl since I like to comparison shop and read reviews before making a purchase. I also do NOT like the pressure of the on-air sale (only two per state left!) I do, however, enjoy listening to the designer or inventor of the product describe and explain what they are selling. You just don’t get that kind of expertise from the eighteen-year-old at the mall. I think that the on-air and online compliment each other quite nicely and, really, the Internet is home shopping’s only hope for remaining a relevant shopping format in the future.
Here are some articles about some smart ladies with smart products who worked hard and got lucky by getting to go on QVC: Affirmagy, Butler Bag, and Lapper Trays. Congrats to all!
Interesting article about the science behind the Living Proof NoFrizz product, which won the Allure Beauty Breakthrough of the Year and is now sold on QVC. I checked out the reviews and they are definitely a mixed bag. We can fly a man to the moon, but we can't cure baldness or tame frizzy hair--go figure.
HSN's Terry Lewis gets a glowing review here for her line of "investment coats." Sounds impressive.
Fashion designer Arnold Scaasi has designed for Jacqueline Kennedy and now he’s launching a jewelry line on HSN featuring hematite, pearls, enamel and gemstones. I swear, home shopping channels are like Las Vegas—at some point everyone ends up performing there.
Wednesday, December 3, 2008
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If your forbidden love is home shopping and you love all the latest dirt, then come on in ... Queen Bea is holding court!
You can also email me at homeshoppingqueen@gmail.com