Tuesday, December 2, 2008
The Jewelry Channel has been going out of business for what seems like forever, and now they finally did ... or at least they changed their name. Same difference, right?
The Jewelry Channel is now the Liquidation Channel.
So what's changed? Well, they have this super snazzy new logo:
Pretty rockin', isn't it?
They are also now sell things like gloves and scarves along with usual assortment of gems and jewelry--so you can clearly see how it's a completely different company!
Did I mention that they redecorated the set too?
Here's my favorite quote about the change:
"The Liquidation Channel is a brand new concept in video retailing, and it's something we believe is going to take off like a rocket," said Dan Dennis, head of talent. "We're going to buy lots of jewelry from people that need to sell this stuff to survive."
First, it's Dan Dennis. Even if you don't remember him, check out his website here. There's even a page dedicated to spotting former home shopping hosts.
Second, he used the term "video retailing" for home shopping. I've been waiting for this one. Home shopping has such a huge stigma that it was only a matter of time before someone attempted to re-brand it. "Video Retailing Queen" just doesn't roll off the tongue though, does it?
Third, they are buying from desperate people needing to unload their goods to survive? Sounds like this place is worse than Big Lots or a Pawn Shop!
I think this channel is only on Direct TV, which means no Liquidation Video Retailing for me!