It's Beautiful to be Good

Kate Hudson and celebrity hair stylist, David “King of Curl” Babaii, will be on HSN July 3rd through the 5th to unveil their new eco-conscious hair care collection, David Babaii for WildAid.

Ok, well, Kate will sorta be on … she’ll be phoning in her appearance. Under normal circumstances I would rag her for this (Queen Bea can’t stand it when celebs want to pawn their wares, but don’t want to be bothered to show up to do it. Yeah, I’m looking at you, SJP!). But this is for a really good cause, so I’m giving her a pass this time.


David—who was named the “King of Curl” by Vogue--has over a hundred major magazine covers and has worked with everyone from Angelina Jolie to Gwyneth Paltrow. He wanted to create a collection that could make you beautiful without harming the environment or animals.

The products use natural and renewable ingredients like rich Cupuacu butter from the South American Amazon, nutrient rich super volumizing volcanic ash from the Vanuatu islands of the South Pacific, Blue Algae, and Polynesian White Ginger.


Their products are free of sulfates, parabens, petrochemicals, and animal products. And of course, free from all animal testing. They also donate 10% of all profits to WildAid.

WildAid is a non-profit organization that works to reverse the devastation of our planet’s wildlife. Their mission is to end the illegal wildlife trade within our lifetimes, allowing threatened species to recover to safe levels. WildAid’s goal is a world in which local communities can improve their lives without destroying their environment.