Honeyshed R.I.P.

In my post about this supposed new, hip, young, fresh take on home shopping called, Honeyshed, I described it as ... "the hyperactive lovechild of QVC and My Space who's being raised by a bunch of narcissistic MTV rejects."

Quite the glowing review, doncha think? (Actually, the entire Honeyshed post is worth a quick read!)

Well, seems like they didn't show enough leg or perky bazoombas to actually get anyone to buy anything because the whole place is shutting down. Investors have pulled the plug after getting modest online traffic and dismal sales.

Even though a good third of home shopping channel sales are from the Internet now, we aren't quite ready to make the full transition yet to online only. I'm sure it'll happen eventually and gradually, but you can't force it. Besides, even all us Internet-only buyers are still watching the nonstop home shopping entertainment on TV. What would we do without it???

For those of you trying to push all those home-shopping-loving grannies into the new millennium, fear not! A new website is trying to fill the void. Shopflick.com is also trying to be cooler than home shopping while still providing online video presentations of the latest trends. It's not as obnoxious as Honeyshed was, but still not quite there yet.

Check out their stiletto-filled video:

Honeyshed Gives Home Shopping a Spit Shine

A new web-based home shopping channel, Honeyshed, has just launched. It’s supposed to be geared for a younger, trendier, sexier crowd … but will these hotsie-totsie My Space-generation speed-texters actually buy anything? Will they even watch? I don’t know, but it’ll be interesting to find out.

I gave it a quick spin and I have to say that it just seems to be trying waaay too hard to be cool. If being cool takes this much effort, I hate to tell you, but you ain't cool.





The videos for products immediately start playing as soon as you enter the site. You can let them keep going or click to whatever product video you want to watch. There are lots of leggy twenty-somethings in short skirts workin' what the Good Lord gave 'em to peddle their wares.

You can also listen to music, review the products, and even upload your own content (aptly titled, "Your Shit" so that you don't get confused).

Honeyshed is like the hyperactive lovechild of QVC and My Space who's being raised by a bunch of narcissistic MTV rejects.

Will appealing to the antithesis of a Quacker Factory lady work? Will this new format be cool or become saddled with the dreaded home shopping baggage? I'm afraid only time will tell.