Diamonds for a Cure

Jewelry designer, Neda Behnam, of the SoHo Boutique line on ShopNBC has launched Diamonds for a Cure (DFAC)to raise funds for cancer research.

“As a breast cancer survivor I am dedicated about raising urgently needed funds for research. I am not only passionate about jewelry design and manufacturing, but will now dedicate most of my time to assist in any way I can to help in finding a cure. DFAC presents a unique opportunity to help others, while enjoying the uniqueness of our jewelry collection. We all wear jewelry, so why not wear Diamonds for a Cure and be part of the fight!” said Neda Behnam, CEO Diamonds for a Cure.



A 4ct. natural pink diamond flower ring set in rose gold, and an 18k white gold rough diamond pendant with a diamond center stone on either a black or pink silk cord are just two of the pieces in DFAC's "Think Pink" collection. DFAC is donating $100 from each sale of the flower ring and $50 from each pendant sale.

Will ShopNBC be selling this collection? It would certainly help their current slump and I do love all the crazy animal designs in the SoHo line ... I just can't afford any of them!